Modeling & Analytics Services

Modeling AnalyticsRealSource Inc. database modeling and database analytics services employ the power of data to deliver precise Audience Targeting, maximizing overall response to your marketing campaigns and saving you money! Whether building a custom model or implementing one of our proven-effective proprietary programs, RealSource provides the marketing insight that can refine and boost your direct marketing initiatives.

We generate more effective predictive analytics through the use of cutting-edge statistical analysis, in combination with adherence to basic direct marketing principles. The result is enhanced database marketing performance...more sales! The more you know about your customers…the easier it is to find more prospects just like them!

RealSource combines your response data with our comprehensive baseline data to perform a regression analysis resulting in the creation of a predictive model specific to your business.

The market place continues to evolve, and RealSource uses custom predictive data solutions to help you stay on top of - in some cases ahead - changing dynamics. Whether providing modeled credit scoring or response analysis, RealSource offers market insight. Marketing Analysis Services from RealSource allows you to:

  • Target prospects most likely to convert using your own customer data as a basis for building a predictive model.
  • Build Look-a-like and LTV (life time value) models
  • Build customer profile snap shots
  • Power your model using hundreds of lifestyle, purchasing and behavioral demographics in conjunction with summarized credit statistics
  • Use distinct interaction of weighted variables that "pop" to rank the top consumer prospects across the US population
  • Avoid FCRA or privacy restrictions for modeled credit scoring
  • Use cooperative data summarized from individual transactions generated by over 20 nation-wide direct to consumer marketers
  • Determine likely responsiveness and credit worthiness of your leads on the fly in a real time environment

Direct Marketing Companies that desire better results take advantage of Modeling & Analytics services offered by RealSource Inc. because our Audience Targeting Techniques are custom suited to the needs of your marketing program.

RealSource Inc. 1144 E. State Street, Suite A #192, Geneva, IL 60134 | Phone: 888-340-5479 | Fax: 630-208-1851
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