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Direct Marketing Compliance Offer Guidelines

Direct Marketing Compliance Offer Guidelines:


RealSource, Inc. is committed to adhering to all federal, state and local compliance regulations with respect to the security and confidentiality of data. Compliance by all parties associated with the handling, processing of and access to the data are subjected to the Confidentiality and Safeguard provisions of the Gramm Leach Bliley Act (GLB) and the Fair Credit Reporting Act (FCRA).

Direct Mail, telemarketing and e-mail offers using lists that are prescreened from credit bureau information are subject to certain rules and regulations that do not apply to other types of marketing lists. Credit screened lists are subject to the Fair Credit Reporting Act (FCRA) which requires that a firm offer of credit be extended to every name on the list. The Federal Trade Commission (FTC) is responsible for oversight and enforcement of the FCRA.

Non credit screened Users are required by law to protect the data’s confidentiality with at least the same degree of protection used to protect customary confidential information, providing reasonable measures are used to protect customary confidential information.

If confidential information is merged with other non-confidential information, lists, or databases, the entire merged data file is considered as Non Public Private Information (NPPI) and is legally subject to both the GLB and FCRA Confidentiality and Security requirements.

Users are required to keep all NPPI (Confidential Information) secure, both physically and electronically. If NPPI is added to a User’s suppression file then the entire suppression file becomes NPPI and is therefore subjected to the security and confidentiality provisions of both GLB and FCRA.

Only people with a need to know can have access to the NPPI. Users must inform any employees or others with access to NPPI of the Confidentiality and Security provisions of GLB and FCRA.

Users of the NPPI have important obligations to notify all necessary people, who will use, manage, see or manipulate the NPPI of their obligations to keep the NPPI secure and confidential, both physically and electronically. We understand and concur that these are important legal requirements. Failure to adhere strictly to the obligations required of Users by both GLB and FCRA can result in fines or other penalties. It is the responsibility of Users to notify any other parties employed by Users or who are given access by Users to the NPPI of their respective obligations under GLB and FCRA.

Moreover, Real Source fully complies with the CAN-SPAM Act, the federal Children’s Privacy Protection Act, the California Privacy Protection Act, and the Direct Marketing Association (DMA) Privacy Promise. The data included in our files do not include sensitive information such as medical records, social security numbers, credit card numbers or credit history.
 

Real Source Inc. only collects non-confidential personally identifiable information, such as first and last names, email addresses, and physical location addresses about consumers who have voluntarily provided information about themselves, have opted-in, and have been supplied clear and conspicuous notice that their electronic email addresses, postal addresses or both could be transferred for use by a third party.
 

 
RealSource Inc. 1144 E. State Street, Suite A #192, Geneva, IL 60134 | Phone: 888-340-5479 | Fax: 630-208-1851
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