Email Marketing

RealSource’s SPARK EMAIL database consists of over 220 Million Permission-Based Email Addresses at the individual level.  Each record contains full contact information including Full Name, Address, City, State, and Zip Code.  Our SPARK EMAIL database is overlaid with hundreds of Consumer Demographics where available

  • IP Address
  • Latitude/Longitude
  • Landline Phone Number
  • Mobile Phone Number
  • DNC flag for both Mobile and Landline Phone Number
  • Vehicle Information (Vehicle Make, Model, Year, VIN, and Transaction Date)
  • Boat, Motorcycle, RV owner flag
  • Hispanic flag
  • Gender
  • Date of Birth
  • Homeowner Flag
  • Home Value
  • Dwelling Type
  • Credit Rating
  • And More!

Compliance and data hygiene are of upmost importance.  The RealSource SPARK EMAIL database is updated in its entirety each month and goes through a proprietary validation process.  Our SPARK EMAIL data is verified and validated to identify and eliminate email addresses associated with role accounts, complainers, hard bounces, invalid domains, and spam traps.

  • The data is compiled from third-party opt-in data sources
  • Each email address is scored based on several factors including the number of reported sources
  • Monthly updates to add new records and purge old records

RealSource uses customized match logic to balance match rate and accuracy. Not only do we maintain a meticulously compiled consumer email database, but we also house a separate suppression file of over 460 million records. These are email addresses that are obsolete, fraudulent, spam traps or complainers – none of which you want to add to your customer database as the results can negatively affect your online sending reputation.

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